There are various marketing tactics that a business can utilize in order to achieve success. For your auto detailing business, you have to take advantage of these strategies. You need to maximize on each, especially those that will not need you to lay all your marketing budget on the table. Proper understanding of each marketing strategy available is important so you can develop your plans around them. Print advertisements, business collaboration, cross-promotion and online promotion are just few of the methods that you can use for your auto detailing business. These are discussed below:
Ideas on How to Promote an Auto Detailing Business
o Distribute print advertisements. Print materials are among the most effective means of conveying advertising message across to customers. But you can deviate from the norms of distributing prints like flyers, brochures and business cards. For your flyers, for example, you can skip the old technique of putting copies on windshields. Instead, create a list of people who own vehicles and might need detailing soon. Send out your prints to these people through mail or by hand carrying them to their mailboxes. Just be sure to design your copies in a way that people will be compelled to read and keep them.
o Take advantage of holidays. Delight your customers by letting them know that your business is a friend to them. Surprise them with auto detailing postcards during holidays. Hand-written the message, if possible, to make your prints more personal. Also, you can remind them when it’s time for them to have their cars checked.
o Collaborate with other businesses. Car dealerships and auto repair shops are businesses which are related but not in direct competition to your business. These businesses can help you get new clients through referrals. Some car dealerships might even hire you to detail their vehicles. This is common with used car dealerships.
o Look for cross-promotion opportunities. Aside from referrals, business related to you can give you cross-promotion opportunities. For example, you can ask a mechanic to hand out your print advertisements to their customers, especially those who need detailing. In exchange for this, you can also promote their business to your clients. You can also ask the store where you get your supplies for cross-promotion. You can ask to leave stacks of your flyers or brochures on their counters in exchange for displaying theirs in your shop.
o Join car shows and exhibits. Events like these are good place to promote your auto detailing business. You can set up a booth and perform auto detailing demos. You can also hung copies of posters and banners showing before and after photos of your past detailing projects. There are also plenty of opportunity for you to distribute brochures, business cards and flyers during these events.
o Sponsor contests. You can also sponsor local and simple car wash or car detailing contests. This is a good way to warm your business to clients because you are doing something good for the community.
o Have a web presence. Don’t be left out and do some online promotion. You can set up a blog or website or join social networking sites. Joining forums and online community for auto enthusiasts is also good.
These are some ideas you can use to promote your auto detailing business. You can start executing these within your locality and expand your reach once you are ready. Just do not forget to do follow up and assessments on each strategy you execute.