Cheap car market is indeed being will become a trend. Not only in Indonesia, but also in the level of the world. Ford car manufacturers even claim to be interested to instantly create a car that could be cheaper than the Ford Fiesta.
Ford Motor Co CEO. Alan Mulally admitted that it is now carefully considering to sell the low-cost car which would take the base of the famous subcompact car, the Ford Fiesta.
However, despite intending to make a car worth under Fiesta, Ford does not intend to create a new brand.
“We are looking around the world the opportunity to sell the car under priced Fiesta.
Segments that will be entered by Ford, according to Mulally they named ‘value B’ which refers to the similarity measure in the B-segment cars like the Fiesta but with a cheaper price.
In Europe alone Ford already has valuable cars under the Ford Ka Fiesta that takes the base of the Fiat 500. But small cars like the Ford Ka is not considered as the best candidate for a global car market with diverse desires.
In any car priced alternative is to increase the company’s revenue for the world’s economic powerhouse, Asia, still hungry for affordable vehicles.
Nissan has announced it will give birth again Daihatsu in Indonesia, India and Russia will be the mainstay of their cheap car segment. Similarly, creating a brand new Renault Dacia Renault in 2004, which at the end of this year is expected to be capable of removing 1 million cars worldwide, up from 813 thousand last year.
Meanwhile, compatriot rival Renault, PSA / Peugeot-Citroen has also been announced for the show which will bear the cost model Peugeot and Citroen brands at the Paris auto show, which will be held later this month.
In Indonesia, the government is aggressively refine rules Low Cost and Green Car which will give the birth of cheap cars in Indonesia. Daihatsu, Suzuki and Daihatsu have already expressed an interest to participate in the program.